Creative Market and Logo Design

Creative Market and Logo Design

Creative Market and Logo Design

In the Logo Design module of the Bucketlist Bombshells’ Design Skills Course, Cassie mentions Creative Market as a great place to buy unique fonts for logo design. I was already familiar with Creative Market, and for a good reason:

They give away design elements every single week!

I don’t always remember to download the files before the week ends and the 6 (yes, SIX free items every week) items are replaced by new options. But over the past couple years I’ve amassed a pretty large library of graphics and fonts that I can now use in my design business!

You’ll want to read through the license terms pretty thoroughly to make sure you’re using the files legally, but you can use the free items and any ones you purchase for clients. They offer bundles all the time, so you can get a great deal and support other creatives at the same time!

But the free items generally are full and complete versions, and you can build beautiful things with them in Adobe Creative Suite.

Thanks to the BB course module on logo design, I was itching to try making a new logo for this site! So I installed some of the free fonts from Creative Market that I thought might be a good fit. I also tried matching them with a few different free Google fonts, with the idea that I could use that font on this site for a more cohesive look. One of the fonts even came with some watercolor elements!

Here’s what I came up with:

I used the Island Style font from Creative Market, and paired it with the Merriweather Sans Serif Google font. I then added a watercolor element that came with the Pleasures font from Creative Market. All free!

That isn’t the final version of Create Wherever’s new logo, but it was really fun to make, and I can’t wait to try out new variations!

What is your favorite place to find new fonts?

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BB Design Skills Course: Module 4

BB Design Skills Course: Module 4

BB Design Skills Course: Module 4

Module 4 of the Bucketlist Bombshells Design Skills course introduces students to logo design. This is the module I was most excited about while I was considering purchasing these courses, and I thoroughly enjoyed it!

This module consists of 7 videos for well over an hour of instruction. It starts off with an introduction to logo design, then provides several tutorials on how to find fonts and colors for your logos.

I wish that Cassie had explained a bit more about font permissions for students that might not be aware of the differences. She downloaded a free font in the tutorial but didn’t mention that it was for personal use only and therefore would need to be purchased for client projects. This is especially important in logo design. Also, the font installation instructions only applied to Macs, so they might be confusing to PC users unfamiliar with the differences.

After that, there were two longer videos where Cassie demonstrated her exact process for creating both a simple and a more advanced logo. It was very cool to see her turn some sketches into a full-fledged logo. Her process was truncated a bit for the tutorial, as she generally tries out more options and gives clients a choice between several variations.

I was hoping that the advanced logo would have a bit more icon creation instead of just adding ornamentation to a simple logo. I wanted to see more of how Cassie used the various drawing tools in Illustrator, and it would have been also neat to see some text manipulation. In future updates of this course, it would also be helpful for students to hear some of the thought process behind the sketched ideas and how Cassie narrows down her selections before presenting to the client.

Some of the super helpful takeaways I got from this module:

1. Always design in black and white first before adding color. That helps you see if a design can stand on its own. Cassie even presents the black and white logos to clients first so they won’t be distracted

2. Never throw anything away as you’re designing! Just drag it off to the side so you can refer to it later if needed.

3. Textures can add beauty to a font or image.

4. Walk away from your work and come back to it later. You’ll see things you missed and get a better feel if the design is actually working.

5. You don’t have to be great at sketching to be a great designer.

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Confidence and Courage

Confidence and Courage

Confidence and Courage

As part of their 7-day challenge, Bucketlist Bombshells founders Cassie and Shay recently shared a live video discussing confidence and courage (you can watch a replay within the private and free to join Facebook group, Bucketlist Bombshells Tribe).

They described confidence as coming from experience. You can be confident in your ability to do something when you’ve done it before. I absolutely love that. This view of confidence also explains why confident people aren’t as fazed by setbacks. If you are baking bread and have done a decent job at it 3 times, but the 4th time it flops, you don’t consider yourself a failure at baking! You try to figure out what you did differently this time or what outside circumstances affected the outcome.

This also means that when you are doing something new, you aren’t supposed to feel confident about it! You don’t have the experience to give you the confidence yet! For something new, what you need is courage. Courage to step out and take the risk of failing so that you can gain experience. Because if you don’t try something new, you will only have the chance to be confident in the things you are doing now.

So what do you want to be confident about? Traveling to a different country? Working with a client? Giving a public speech? Leave your answer in the comments!

But what if you don’t have the courage to make that leap into doing the thing you want to be confident about? Here’s a secret – your confidence doesn’t have to come from exact experiences. You can “borrow” confidence from related experiences, add in a little courage, and move closer to your goal!

That’s what I’m doing with travel. I traveled with friends to NYC and ended up being the person who figured out how to navigate the city, which gave me confidence for other large English-speaking cities. So I added that confidence to some courage – courage to try solo travel and international travel. Now I’m taking the confidence I’ve gained from my trip to the UK and adding a little courage to visit Germany and France!

While breaking down leaps of faith into smaller steps can be helpful, don’t use the steps as an excuse. If you keep doing similar things to build experience/confidence, but there is no courage involved, you are falling into a rut. Sometimes you need to jump.

Action is the key principle here. Look at where you want to be. Can you leap there now with the courage you possess, or do you need more confidence/experience? If you can, leap. If not, take a smaller step of courage to something that will build your experience, give you confidence, and set you up for an even greater jump.

As one of my favorite movies says: “Keep Moving Forward!”

Want to hire me as a Pinterest Designer and Manager to help you get more traffic, leads, and income for your blog or business? Check out this page to see what I can do to help you grow!

BB Design Skills Course: Module 3

BB Design Skills Course: Module 3

BB Design Skills Course: Module 3

I am enjoying BB’s Design Skills Course more and more every module! This one is all about creative briefs and mood boards. If you’ve ever wondered how designers go from getting hired to figuring out what their clients really want in a design, this gives you an inside look and a blueprint for your own initial client interactions!

The module contains 4 videos 10-15 minutes long, adding up to almost a full hour of instruction. You start out by being introduced creative briefs – a survey-like document you send to your client to fill out about their tastes and preferences. Cassie suggests using a shared Google Doc for this so you don’t have to keep emailing back and forth, and the course gives you a creative brief template you can customize for your own business!

You then learn how to analyze the creative brief, and then move to creative research – which is super fun since it’s done on Pinterest! Cassie walks you through setting up a secret board on Pinterest for the project. I was a bit concerned about copyright issues with using Pinterest images, but since the mood board is only supposed to be a reference point for both you and the client, not something you publish and make money from, it seems to fall under fair use (according to what I’ve gleaned online, I’m not giving legal advice). I do like that you can keep the project board to help track down the source of the images if you need to later (like if a client loves a particular texture and wants to use that exact one).

After using the words from the creative brief to pin a number of images to your board, you look for similarities, save the best images, and arrange them artistically in Photoshop. Cassie provides a tutorial on how to do this, then it’s your turn! Students are given a creative brief from a fictional company, and tasked to create a mood board that meets the company’s requested aesthetic.

The mood board I created had pops of fuchsia and teal mixed with gold and white. Cassie gave students 3 mood board templates to choose from, so you just had to place embedded images and create clipping masks, as well as pull colors from the images for your palette. That made the project simple enough for beginners and reinforced commonly-used Photoshop tools, but since the images and arrangements are your own, the project wasn’t cookie-cutter. I had seen several mood boards within the Facebook groups for the same fictional client before reaching this module, and mine was able to be its own thing.

I finished the module excited about doing design work in the future and even wanting to figure out how to create my own mood board template!

 

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GGB Challenge Day 1 – Reasons Why

GGB Challenge Day 1 – Reasons Why

GGB Challenge Day 1 – Reasons Why

It’s so serendipitous how this worked out – yesterday I listed all my obstacles to becoming a digital nomad. Today, Globetrotting Girl Bosses (update: now Bucketlist Bombshells Tribe) started their 7-day challenge asking us to write down the reasons why we want to work online! So I am sharing that with you here! (Also, the order suits my personality – I always want to get the bad stuff out of the way first so I can focus on the positive! So you might think I’m a pessimist if you only talk to me for a few minutes or read the first part of a blog post, but I’m really not!)

Freedom to Travel

This is the biggest reason why I want to become a digital nomad – I got bit by the travel bug 2 1/2 years ago, and one trip a year is not enough! I used to think that I need to wait to travel until I was married, or had a lot of money, or had a big group of friends going. Now I know I can figure out most curveballs travel throws my way, and in fall 2017 I’ll get the chance to try a new challenge – solo travel in a country where English is not the primary language! I always try to see far too much in my limited time traveling – I want the freedom to linger. I want to spend 1-2 weeks (or more) in a city, not 1-2 days.

Freedom to Set My Own Schedule

I am not a morning person. My brain just doesn’t work well in the mornings – no matter how much sleep I’ve had the night before. I hate working 8-5 (though I know others have even earlier schedules), and I live for Friday and Saturday nights where I can stay up being creative (if I haven’t deprived myself of too much sleep during the week). My ideal schedule would be staying up till 4am and sleeping in till noon (I’ve even worked second shift before and done this). But I also want to be able to spend time with family and friends some evenings.

Freedom to Be Creative

While my job does allow for some creativity now that I’ve studied FileMaker and can do some development work, most of my tasks are boring and repetitive. I do know that there will still be some repetition in any job, but if I am my own boss I can outsource and automate any tasks I don’t want to do over and over. I can say no to projects. I can set things aside and come back to them fresh. I can figure out new and better ways of doing things.

Freedom of Unlimited Earning Potential

As a solopreneur, I will be in charge of how much money I make. I won’t be at the mercy of working a year or more before I get a couple more cents an hour. If I don’t have enough clients, I can hustle and find some. If I have too much work, I can raise my rates. I can develop products that earn me money while I’m out exploring castles and dreaming of ways to expand my business. And I can help others earn money as well – whether cross-promotion, team-ups, long-term partnerships, or even employees.

Freedom to Foster Community

I love how supportive people can be in the tech/design community and in the travel community. I want to have more time to build and grow that community. I’m the type of person who sees a request for help or advice, and if I know anything related to the topic, it’s like catnip and I can’t help but try to assist them! I’ve spent hours researching problems and solutions for others for free. I want that to be part of my day-to-day workflow without feeling guilty about not doing “real work”. It will be my real work.

Freedom to Be Me – Confidently

I’m not the most confident person. I am always second-guessing myself and thinking that others are better than me. Building a business will give me something to look and say, “I did that!” whenever doubts come in. And I can create it my way, building on my strengths and eliminating the things that tear me down. I can spend my time working with and for the people who bring out the best in me. I can wander through new cities and build new friendships based on who I am at that moment and find more to like about myself every single day.

Want to hire me as a Pinterest Designer and Manager to help you get more traffic, leads, and income for your blog or business? Check out this page to see what I can do to help you grow!

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