by Katie Hart | Mar 15, 2024 | Pinterest
If you’re new to Pinterest or just need a refresher on the basics, you’ve come to the right place. In this blog post, we’ll walk through the essential features of Pinterest, from your home feed to creating and organizing boards. Let’s dive in!
Your Pinterest Home Feed
When you log into Pinterest, your home feed is the first thing you’ll see. This feed is personalized based on your past pinning activity and may include suggested pins, videos, and promoted content. Here’s what you need to know about your home feed:
- Personalization: Pinterest suggests pins based on your interests and past activities, so you’ll see a variety of content that aligns with your preferences.
- Interactivity: You can save pins to your boards, explore the links, and engage with the content by following the pinners or leaving comments.
- Auto-Play Videos: Videos will auto-play in your feed, giving you a glimpse of the content without having to click on it.
Creating and Organizing Boards
One of the key features of Pinterest is the ability to create and organize boards to save and categorize your favorite pins. Here’s how it works:
- Creating Boards: You can create boards for different topics or interests, such as travel, art, business, and more.
- Saving Pins: When you find a pin that catches your eye, you can save it to one of your existing boards or create a new board to organize similar content.
- Search Functionality: Pinterest also offers a search bar where you can discover new content by entering specific keywords or topics of interest.
The Importance of Keywords
Keywords play a crucial role in making your content discoverable on Pinterest. Here’s how you can optimize your pins with relevant keywords:
- Pin Title and Description: Incorporate keywords in the pin title and description to improve search visibility.
- Meta Description: The meta description from the linked site can also impact the discoverability of your pins, so ensure it aligns with your keyword strategy.
- Board Descriptions: Include keywords in your board descriptions to enhance the visibility of your curated content.
Final Thoughts
Pinterest is a powerful platform for discovering, organizing, and sharing visual content across a wide range of interests. By understanding the basics of Pinterest, including home feed personalization, board creation, keyword optimization, and travel planning, you can make the most of this dynamic platform.
Whether you’re a seasoned pinner or just getting started, Pinterest offers endless possibilities for exploration and inspiration. Happy pinning!
by Katie Hart | Mar 13, 2024 | Pinterest
Welcome to yet another adventure in the world of digital marketing! Today, let’s chat about an often misunderstood—but incredibly powerful—platform: Pinterest. If you’re a coach or course creator, you might be scratching your head, wondering why your pins aren’t taking off like a SpaceX rocket. Well, my friend, strap in because we’re about to embark on a journey to avoid the black holes of Pinterest marketing.
1. The Ghost Town of Content
Imagine walking into a party, and it’s just crickets… awkward, right? That’s what it’s like when you don’t have enough content to promote on Pinterest. It’s not enough to have a shiny product or service—you need to have a buffet of free content to entice your audience. Think of it as the appetizers before the main course; it’s what gets people to stick around and eventually invest in what you’re serving up.
So, what’s the magic formula? Blogs, my fellow marketers, blogs! They’re like the bread and butter of Pinterest. But hey, if you’re more of a podcaster or a YouTuber, don’t fret. Just repurpose those show notes and videos into blog posts. Remember, Pinterest has a voracious appetite for fresh URLs and new content. The more you feed it, the more it helps your account thrive.
2. The Carousel of Sameness
Now, let’s talk about that one trick pony—repeating the same URL like it’s the only tune you know. If you’ve got a main service page or a flagship course, it’s tempting to pin it to oblivion. But here’s the kicker: Pinterest has a nose for spam, and it doesn’t appreciate the smell of repetition. If you’re just looping the same image and link, you’ll be about as popular as a skunk at a lawn party.
However, if you’re a Picasso of pin designs, creating new and exciting images for the same ol’ URL, you might slide under the radar. But why play it risky? Diversify your content portfolio with a blog or other resources. It’s like investing in stocks; you don’t put all your eggs in one basket unless you want to end up with an omelet on your face.
3. The Me, Myself, and I Syndrome
Let’s face it, we all love a bit of limelight, but Pinterest is not the stage for your solo act. Taking an Instagram approach—flaunting your beachside lifestyle and boasting about your riches—won’t cut it. Pinterest folks are on a treasure hunt for solutions, not to swipe right on your personal life.
The golden rule? Lead with value. Whether it’s through educational content or captivating stories, make sure you’re the guide in their quest, not the distracting billboard. Offer solutions, sprinkle in new and useful nuggets of information, and watch as Pinterest users flock to you like seagulls to a chip.
In conclusion, my fellow digital explorers, Pinterest marketing is a voyage of discovery. Avoid the barren lands of insufficient content, navigate away from the spammy seas of repetition, and don’t get lost in the vanity valley. Focus on enriching the Pinterest ecosystem with your valuable insights, and you’ll be the Amerigo Vespucci of content.
So, go forth and pin with purpose! And remember, in the vast universe of marketing, a little humor and a lot of value go a long way. Happy pinning!
by Katie Hart | Mar 10, 2024 | Pinterest
Hey there, social media aficionados! Are you ready to turbocharge your Pinterest presence? Well, buckle up because today we’re diving into a treasure trove of Pinterest growth tools designed to make your account thrive. And I’m not just talking about Pinterest’s in-built features. Nope, we’re venturing beyond the Pinterest realm to explore some fantastic third-party tools in three exciting categories: design, keyword-rich descriptions, and scheduling. Let’s roll up our sleeves and get pinning!
Design: The Visual Powerhouse
First up, design – the secret sauce that can make or break your Pinterest game. Now, the heavyweight champion of design tools is, drumroll please… Canva! Whether you’re crafting still pins or diving into the world of video pins, Canva is your go-to design studio. It’s versatile, user-friendly, and basically the Swiss Army knife for Pinterest creators.
But let’s talk about the workflow. You’ve got to upload your images to Canva, design your masterpiece, then download those pins, before finally uploading them to your chosen scheduling platform. Phew! That’s a lot of uploading and downloading, right? And while Canva does offer a scheduler, it’s kind of like that one exercise bike in the gym nobody uses. It’s there, but the other machines just offer a better workout for your content.
Now, if Canva’s not your cup of tea, or you just love to have options, there are plenty of other design contenders in the ring. We have the likes of Stencil for still images, PicMonkey, VistaCreate, and for the design black belts out there, the almighty Adobe Photoshop. Variety is the spice of life, and when it comes to pin design, it’s no different.
Keyword Rich Descriptions: The SEO Juggernaut
Moving on to the secret language of Pinterest – keywords. If you want your pins to whisper sweet nothings into the algorithm’s ear, you need to get cozy with keyword-rich descriptions. I’ve got a little gem for you: Pin Inspector. This nifty tool is like having a direct line to Pinterest’s very own brain, helping you generate a killer keyword list for your clients or personal account.
But wait, there’s more! Ever thought about enlisting an AI sidekick? Enter ChatGPT, your friendly AI assistant that can whip up pin descriptions faster than you can say “Pinterest perfection.” Just feed it your keywords and content, and voilà – you’ve got descriptions that will make your pins pop. Speaking of voilà, there’s also, well, Voilà, another tool that can digest your blog posts and turn them into irresistible descriptions. It’s like having your very own content chef!
Scheduling: The Time-Traveling Wizard
Last but not least, let’s talk about scheduling – the magical art of being everywhere at once without breaking a sweat. The grandmaster of scheduling is none other than Tailwind. It’s been around the block, knows all the tricks, and is still one of the best tools for getting your pins out there when it counts. Plus, Tailwind Create is like having a little elf that whips up images using their fancy templates – super handy if you’re not in the mood to tango with Canva.
If you’re after something a bit more streamlined, cast your eyes on Pin Generator. It might not have all the bells and whistles of Canva, but it’s a quick draw when it comes to churning out templated designs and has some decent scheduling chops to boot. With both Tailwind and Pin Generator, you just set your times, fill your queue with pins, and let them work their magic. And while Canva might let you schedule a tango or two, and Pinterest itself offers a one-month advance booking, these standalone schedulers will let you plan your pinning strategy like a pro.
So there you have it, my fellow pinners! These are the Pinterest growth tools I wield every day to help my clients – and my own account – conquer the Pinterest universe. Remember, with the right tools in your arsenal, you’re not just pinning; you’re crafting a visual symphony. Now go out there and create some Pinterest magic!
by Katie Hart | Mar 9, 2024 | Pinterest
Hey there, pinners and aspiring content marketing moguls! If you’re like me, you’re always on the hunt for ways to streamline your online presence and give yourself that extra edge. And when it comes to Pinterest – that visual wonderland of inspiration and aspiration – we all want to know: can we automate our way to pinning success? Let’s dive into a world where bots meet boards and discover how to strike the perfect balance.
The Automation Temptation
Okay, let’s cut to the chase. Can you automate aspects of your Pinterest management? Absolutely! In this digital age, there’s a tool or a bot for almost everything. Want to schedule your pins? There’s an app for that. Dream of recycling your content while you sleep? There’s a tool for that, too. The allure of automation is strong – who wouldn’t want to save time and sidestep the tedious bits?
But hold your horses. Before you go on an automation-adding spree, there’s a little secret you should know. Pinterest, that finicky friend, has a soft spot for the new and the novel. Fresh pins, fresh designs, fresh descriptions, fresh URLs – these are the ingredients for Pinterest’s algorithmic affection. So if you’re just regurgitating the same old content, you might end up in Pinterest purgatory, and trust me, there’s not as much traffic there!
The Freshness Factor
Now, I’m not saying automation is the villain in our story. It’s more like that friend who means well but sometimes doesn’t know their own strength. Many automation tools will gladly repeat your pins, descriptions, and URLs until the cows come home. But here’s the kicker: while you’re getting your content out there, which is great, you might also be shooting yourself in the foot.
Let’s get real – Pinterest is like that cool, artsy friend who only wants to see your latest creations, not last season’s reruns. So if you’re automating to the point where you’re just churning out carbon copies, you might find your account getting the cold shoulder from the algorithm. And that’s a surefire way to watch your digital dreams deflate faster than a poorly made soufflé.
The Human Touch
So what’s a savvy pinner to do? You’ve got a life to live and can’t be chained to your computer crafting the perfect pin. Here’s where a pinch of wisdom comes in: sometimes, it pays to pass the pin. Hiring a Pinterest manager might just be the secret sauce your strategy needs.
Imagine a world where someone else is creating those eye-catching pins, conjuring up irresistible descriptions, and making sure your content is as fresh as a daisy. It’s like having a personal chef for your Pinterest account – someone to keep the algorithm swooning over your latest and greatest, while you focus on the big picture. Sure, it’s an investment, but consider it a down payment on your digital domination.
At the end of the day, automation in moderation is the name of the game. Use those tools wisely, sprinkle in some human creativity, and you’ll have a Pinterest presence that’s not just active, but actually attracts attention. And isn’t that what we’re all pinning for?
So there you have it, folks. Automation on Pinterest is a bit like adding chili to your chocolate – it can be brilliant when done right, but overdo it, and you’ll be left with a burnt-out taste. Keep it fresh, keep it creative, and when in doubt, let a human take the wheel. Happy pinning!
by Katie Hart | Mar 5, 2024 | Pinterest
Hey there, fellow Pinners and visual content creators! If you’re diving into the vibrant world of Pinterest to promote your brand or personal projects, stick around. We’re about to embark on a whimsical journey through the land of Pinterest design principles, where aesthetics meets algorithm in a whimsical dance of pixels and SEO.
The Art of Legible Text in a Sea of Pins
First and foremost, let’s talk text. It’s the silent shout that stops the scroll, the bold statement amidst a mosaic of ideas. In the bustling bazaar of Pinterest, your text needs to cut through the clutter like a hot knife through butter. Why? Because your audience is zipping by at the speed of thumb-scrolls, and your content needs to be digestible in a split-second glance.
Whether they’re squinting at a smartphone with a duo of columns or lounging with a laptop laden with a six-column spread, clarity is king. Plus, here’s a juicy tidbit: Pinterest’s all-seeing eyes can read that crisp text, giving your SEO a hearty high-five as it boosts your pin in the algorithmic arena. So, choose your fonts wisely, make them bold, make them beautiful, but most importantly, make them readable.
Some affiliate links may appear in this post.
Clarity and Creativity: The Dynamic Duo for Pinterest Design
Next up, let’s chat about imagery. Clear, high-quality images are your golden tickets to the Pinterest hall of fame. But before you start snapping photos or designing graphics willy-nilly, why not play detective? Launch a reconnaissance mission with your keywords, and see what the competition is serving up. You’ll find a smorgasbord of styles, but here’s where you get sneaky – you either blend in with a twist or go rogue and stand out.
Consider this: test both approaches. Some pins will resonate with the masses while others will beckon the bold. The point is, play with regular design principles like balance and alignment, but do so with a dash of panache. Centered, neat, and tidy wins the race, but don’t be afraid to dance on the edge of the avant-garde. Just remember, chaos may intrigue, but harmony endears.
The Pinterest Palette and Proportions: Pink, Verticals, and the 2:3 Ratio
Now, let’s whisper a little secret – Pinterest has a crush on pink. But don’t let that limit your chromatic choices! The rainbow is your oyster, and creativity is your pearl. When it comes to design, there’s no one-size-fits-all. Yet, if you’re aiming for a slam dunk in the Pinterest design department, the 2:3 ratio is your playbook. It’s like the golden ratio’s cousin, twice removed, on the artsy side of the family.
But, as with all things in life and design, rules are meant to be experimented with. So, while you aim for that perfect vertical, let your imagination run wild within the confines of that digital canvas. Make your text sing, your images pop, and above all, have a blast. Because when you’re having fun, your audience can’t help but join in.
In conclusion, as you venture forth into the realm of Pinterest promotion, arm yourself with legible text, clear images, and a spirit of experimentation. Embrace Pinterest design guidelines, but don’t be shackled by them. Your mission, should you choose to accept it, is to create pins that not only catch the eye but capture the heart and imagination of every scroller-by. Now go forth and pin with purpose!
by Katie Hart | Mar 4, 2024 | Pinterest
Welcome to the colorful and creative world of Pinterest, a place where inspiration blooms and ideas flourish. But beyond its compelling images and DIY projects, Pinterest holds a treasure trove of opportunities for savvy marketers and content creators like you. Today, let’s dive into how this visual platform can become a powerhouse for growing your email list – turning pins into sign-ups and browsers into subscribers!
The Traffic-Generating Powerhouse
Pinterest isn’t just about pretty pictures; it’s a robust traffic-generating platform that can funnel a stream of visitors to your digital doorstep. Imagine each pin as a beacon, drawing in users by the droves, guided by their interests and searches. To harness this potential, your mission is clear: capture their curiosity and guide them from a pin to your site. Here’s where the magic happens – as they land on your pages, you’re presented with a prime opportunity to transform this traffic into a growing email list.
But how do you make that leap? It’s all about providing value that’s too tantalizing to ignore. Entice them with a compelling reason to join your email community. Remember, this isn’t about a hard sell; it’s about extending an invitation to a journey they can’t resist.
Warming Up the Cold Crowds
Despite its potential, Pinterest traffic can be as cold as a winter’s day. Most users won’t know you, and their first encounter with your content is akin to a digital handshake. That’s why your Pinterest SEO game must be impeccable. Pinpoint accuracy in your keywords ensures that your pins surface in searches by individuals who are genuinely seeking insights or solutions related to your expertise.
But getting them to your site is only half the battle. Now, you need to kindle the spark of interest into a flame. How? By offering a lead magnet that resonates deeply with their current quest for knowledge. Think of it as offering a warm cup of tea to a traveler from the cold – it’s comforting, inviting, and, most importantly, personalized.
One strategy I advocate for is the quiz. It’s not just a fun distraction; it’s a high-converting tool that can quickly turn a cold visitor warm. A well-crafted quiz not only engages but also paves the way for a more personalized follow-up via email – exactly what you need to win over a subscriber.
Pinpoint Precision with Lead Magnets
The key to unlocking an email subscription lies in the relevance and precision of your lead magnet. Generic freebies won’t cut it; your offering must align seamlessly with the content that drew them in. If your pin leads to a specific article, your lead magnet should feel like a natural extension of that article – think content upgrades, checklists, or exclusive insights.
And while quizzes are my go-to, don’t shy away from experimenting with different types of lead magnets. The goal is to provide something so valuable and tailored that the thought of not signing up feels like a missed opportunity. That’s how you convert a passerby into a subscriber, and a subscriber into a loyal fan.
Let’s not forget, the traffic from Pinterest is not only substantial; it’s motivated. These are individuals on a mission, looking for answers, tips, and inspiration. With the right approach, you can channel this motivation into a thriving email list, teeming with individuals eager to hear more from you.
Final Thoughts
Remember, growing your email list with Pinterest is a dance of attraction and value. It requires understanding the platform’s unique dynamics, respecting your audience’s initial detachment, and presenting irresistible incentives. But with the right strategy, Pinterest is more than just an inspiration board – it’s a powerful list-building tool that can elevate your digital presence and forge lasting connections with your audience.
It can be a lot to take on if you’re already running everything else in your business. That’s why I specialize in helping entrepreneurs use Pinterest to grow their traffic, sales, and email lists. If you’re considering outsourcing your Pinterest, you can take my quiz to find out if now is the right time, or check out my services directly!
Recent Comments