by Katie Hart | Mar 13, 2024 | Pinterest
Welcome to yet another adventure in the world of digital marketing! Today, let’s chat about an often misunderstood—but incredibly powerful—platform: Pinterest. If you’re a coach or course creator, you might be scratching your head, wondering why your pins aren’t taking off like a SpaceX rocket. Well, my friend, strap in because we’re about to embark on a journey to avoid the black holes of Pinterest marketing.
1. The Ghost Town of Content
Imagine walking into a party, and it’s just crickets… awkward, right? That’s what it’s like when you don’t have enough content to promote on Pinterest. It’s not enough to have a shiny product or service—you need to have a buffet of free content to entice your audience. Think of it as the appetizers before the main course; it’s what gets people to stick around and eventually invest in what you’re serving up.
So, what’s the magic formula? Blogs, my fellow marketers, blogs! They’re like the bread and butter of Pinterest. But hey, if you’re more of a podcaster or a YouTuber, don’t fret. Just repurpose those show notes and videos into blog posts. Remember, Pinterest has a voracious appetite for fresh URLs and new content. The more you feed it, the more it helps your account thrive.
2. The Carousel of Sameness
Now, let’s talk about that one trick pony—repeating the same URL like it’s the only tune you know. If you’ve got a main service page or a flagship course, it’s tempting to pin it to oblivion. But here’s the kicker: Pinterest has a nose for spam, and it doesn’t appreciate the smell of repetition. If you’re just looping the same image and link, you’ll be about as popular as a skunk at a lawn party.
However, if you’re a Picasso of pin designs, creating new and exciting images for the same ol’ URL, you might slide under the radar. But why play it risky? Diversify your content portfolio with a blog or other resources. It’s like investing in stocks; you don’t put all your eggs in one basket unless you want to end up with an omelet on your face.
3. The Me, Myself, and I Syndrome
Let’s face it, we all love a bit of limelight, but Pinterest is not the stage for your solo act. Taking an Instagram approach—flaunting your beachside lifestyle and boasting about your riches—won’t cut it. Pinterest folks are on a treasure hunt for solutions, not to swipe right on your personal life.
The golden rule? Lead with value. Whether it’s through educational content or captivating stories, make sure you’re the guide in their quest, not the distracting billboard. Offer solutions, sprinkle in new and useful nuggets of information, and watch as Pinterest users flock to you like seagulls to a chip.
In conclusion, my fellow digital explorers, Pinterest marketing is a voyage of discovery. Avoid the barren lands of insufficient content, navigate away from the spammy seas of repetition, and don’t get lost in the vanity valley. Focus on enriching the Pinterest ecosystem with your valuable insights, and you’ll be the Amerigo Vespucci of content.
So, go forth and pin with purpose! And remember, in the vast universe of marketing, a little humor and a lot of value go a long way. Happy pinning!
by Katie Hart | Mar 11, 2024 | Business
Hello, dear readers and digital trailblazers! Today, we’re diving deep into the world of email marketing and the frequent faux pas that can make or break your list-building success. So strap in and let’s unravel these mysteries with a dash of humor and a sprinkle of sage advice.
1. The “Sign Up Because I Said So” Approach
One of the most hilariously optimistic mistakes I see fledgling entrepreneurs make is the assumption that people will leap at the chance to sign up for their email list out of the goodness of their hearts. It’s the digital equivalent of setting up a lemonade stand in the desert and waiting for parched customers without even a sign. They say, “Join my newsletter,” but offer no juicy carrot to entice the signup. No sneak peeks, no exclusive content, nothing! It’s like throwing a party and forgetting to mention there’s going to be cake. Folks, unless you’re a secret celebrity, the promise of “daily musings” won’t have people flocking to your list.
2. The Lonely Lead Magnet
Now, let’s talk about the entrepreneurs who avoid mistake number one. They craft a lead magnet, a shiny quiz, or a tantalizing incentive. But then they just… leave it there. It’s like baking a beautiful cake and not inviting anyone to taste it. They don’t drive any traffic to their masterpiece, so it’s impossible to tell if it’s a hit or a miss. Building an email list without a traffic strategy is like trying to fill a bucket with a hole in it. Remember, even the most irresistible lead magnet needs eyeballs to become a list-building blockbuster.
3. The Solo Flight Syndrome
Ignoring the power of collaboration is like trying to play a symphony alone – it’s possible, but why make it so hard? Teaming up for freebie swaps, bundles, or summits can turbocharge your list growth. Sure, there will be freebie hunters, but many participants are savvy and genuinely interested in what you have to offer. While these new subscribers may not be as targeted as the ones who stumble upon your site via Google, they did show up for the party, which means they’re at least a little bit into your vibe. Collaboration isn’t just a buzzword; it’s a shortcut to scaling your subscriber base with kindred spirits.
4. The Fear of Paid Play
Last but not least, let’s talk about paid advertising, the big scary monster under the bed for many entrepreneurs. While it’s true that paid ads are a more advanced game, they can catapult your list growth to new heights if you’ve got your ducks in a row. The key is to either start small or bring in a hired gun (like yours truly, the Pinterest ad whisperer). If your list is converting subscribers into customers at a healthy rate, you can use that data to make informed decisions about ad spend. Remember, the aim isn’t to throw money into the wind but to invest it where it can work its magic for your list.
In conclusion, growing an email list is a bit like gardening. You need the right seeds (lead magnets), you have to water them (drive traffic), sometimes it’s good to cross-pollinate (collaborate), and every now and then, you might want to use some fertilizer (paid ads). Avoid these common mistakes, and watch your email garden bloom!
Till next time, keep testing, keep tweaking, and keep growing. Your email list will thank you!
by Katie Hart | Mar 5, 2024 | Pinterest
Hey there, fellow Pinners and visual content creators! If you’re diving into the vibrant world of Pinterest to promote your brand or personal projects, stick around. We’re about to embark on a whimsical journey through the land of Pinterest design principles, where aesthetics meets algorithm in a whimsical dance of pixels and SEO.
The Art of Legible Text in a Sea of Pins
First and foremost, let’s talk text. It’s the silent shout that stops the scroll, the bold statement amidst a mosaic of ideas. In the bustling bazaar of Pinterest, your text needs to cut through the clutter like a hot knife through butter. Why? Because your audience is zipping by at the speed of thumb-scrolls, and your content needs to be digestible in a split-second glance.
Whether they’re squinting at a smartphone with a duo of columns or lounging with a laptop laden with a six-column spread, clarity is king. Plus, here’s a juicy tidbit: Pinterest’s all-seeing eyes can read that crisp text, giving your SEO a hearty high-five as it boosts your pin in the algorithmic arena. So, choose your fonts wisely, make them bold, make them beautiful, but most importantly, make them readable.
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Clarity and Creativity: The Dynamic Duo for Pinterest Design
Next up, let’s chat about imagery. Clear, high-quality images are your golden tickets to the Pinterest hall of fame. But before you start snapping photos or designing graphics willy-nilly, why not play detective? Launch a reconnaissance mission with your keywords, and see what the competition is serving up. You’ll find a smorgasbord of styles, but here’s where you get sneaky – you either blend in with a twist or go rogue and stand out.
Consider this: test both approaches. Some pins will resonate with the masses while others will beckon the bold. The point is, play with regular design principles like balance and alignment, but do so with a dash of panache. Centered, neat, and tidy wins the race, but don’t be afraid to dance on the edge of the avant-garde. Just remember, chaos may intrigue, but harmony endears.
The Pinterest Palette and Proportions: Pink, Verticals, and the 2:3 Ratio
Now, let’s whisper a little secret – Pinterest has a crush on pink. But don’t let that limit your chromatic choices! The rainbow is your oyster, and creativity is your pearl. When it comes to design, there’s no one-size-fits-all. Yet, if you’re aiming for a slam dunk in the Pinterest design department, the 2:3 ratio is your playbook. It’s like the golden ratio’s cousin, twice removed, on the artsy side of the family.
But, as with all things in life and design, rules are meant to be experimented with. So, while you aim for that perfect vertical, let your imagination run wild within the confines of that digital canvas. Make your text sing, your images pop, and above all, have a blast. Because when you’re having fun, your audience can’t help but join in.
In conclusion, as you venture forth into the realm of Pinterest promotion, arm yourself with legible text, clear images, and a spirit of experimentation. Embrace Pinterest design guidelines, but don’t be shackled by them. Your mission, should you choose to accept it, is to create pins that not only catch the eye but capture the heart and imagination of every scroller-by. Now go forth and pin with purpose!
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