Welcome to yet another adventure in the world of digital marketing! Today, let’s chat about an often misunderstood—but incredibly powerful—platform: Pinterest. If you’re a coach or course creator, you might be scratching your head, wondering why your pins aren’t taking off like a SpaceX rocket. Well, my friend, strap in because we’re about to embark on a journey to avoid the black holes of Pinterest marketing.
1. The Ghost Town of Content
Imagine walking into a party, and it’s just crickets… awkward, right? That’s what it’s like when you don’t have enough content to promote on Pinterest. It’s not enough to have a shiny product or service—you need to have a buffet of free content to entice your audience. Think of it as the appetizers before the main course; it’s what gets people to stick around and eventually invest in what you’re serving up.
So, what’s the magic formula? Blogs, my fellow marketers, blogs! They’re like the bread and butter of Pinterest. But hey, if you’re more of a podcaster or a YouTuber, don’t fret. Just repurpose those show notes and videos into blog posts. Remember, Pinterest has a voracious appetite for fresh URLs and new content. The more you feed it, the more it helps your account thrive.
2. The Carousel of Sameness
Now, let’s talk about that one trick pony—repeating the same URL like it’s the only tune you know. If you’ve got a main service page or a flagship course, it’s tempting to pin it to oblivion. But here’s the kicker: Pinterest has a nose for spam, and it doesn’t appreciate the smell of repetition. If you’re just looping the same image and link, you’ll be about as popular as a skunk at a lawn party.
However, if you’re a Picasso of pin designs, creating new and exciting images for the same ol’ URL, you might slide under the radar. But why play it risky? Diversify your content portfolio with a blog or other resources. It’s like investing in stocks; you don’t put all your eggs in one basket unless you want to end up with an omelet on your face.
3. The Me, Myself, and I Syndrome
Let’s face it, we all love a bit of limelight, but Pinterest is not the stage for your solo act. Taking an Instagram approach—flaunting your beachside lifestyle and boasting about your riches—won’t cut it. Pinterest folks are on a treasure hunt for solutions, not to swipe right on your personal life.
The golden rule? Lead with value. Whether it’s through educational content or captivating stories, make sure you’re the guide in their quest, not the distracting billboard. Offer solutions, sprinkle in new and useful nuggets of information, and watch as Pinterest users flock to you like seagulls to a chip.
In conclusion, my fellow digital explorers, Pinterest marketing is a voyage of discovery. Avoid the barren lands of insufficient content, navigate away from the spammy seas of repetition, and don’t get lost in the vanity valley. Focus on enriching the Pinterest ecosystem with your valuable insights, and you’ll be the Amerigo Vespucci of content.
So, go forth and pin with purpose! And remember, in the vast universe of marketing, a little humor and a lot of value go a long way. Happy pinning!
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